Third time the charm?

Yesterday, at the World Wide Developer Conference (WWDC), Apple unveiled the latest version of the iPhone:

You should watch the design video if you haven’t already seen it…it’s quite the update that I of course am looking forward to getting.

Unfortunately, as of this writing, we still don’t know when the new model will be available for Canadians.

It comes out in the US (and a few other countries) on June 24 with 18 more countries by the end of July and to everyone by the end of September. Most people are expecting this means Canada will get it in July…but there hasn’t been anything specific that says or implies this.(Canada will get it in July – thanks Allen!) All the Canadian carriers have updated their websites with few details other than ‘coming soon’ or promises of more information in the ‘coming weeks’.

Considering this is the third model available in Canada, third year in a row, which is now supported and sold by at least 3 major cellular carriers, I’m left wondering if it’s going to be an upgrade nightmare like it has been in the past.

I know Apple controls the marketing and distribution very tightly so my belief is that the carriers really don’t know (or can’t say) anything until the last moment. AT&T has already begun notifying it’s customers via a text message that lets them know how much it will cost to upgrade to the newest model.

This is smart. It lets each customer know exactly, in advance, if they are eligible to upgrade and how much it will cost – including any additional fees. This isn’t a randomly received text that looks like a marketing pitch, the customer can request a confirmation via SMS by dialing a number and they’ll get a response immediately.

I just hope the Canadian carriers are paying attention and don’t let us down a third time.

My 3GS upgrade process was very frustrating thanks to conflicting account information (Rogers’ system said I was eligible for an upgrade when I called in but the dealer computer system said I wasn’t when I tried to pick up the device) that took many hours of wasted time to resolve followed by a similar process when my wife wanted to upgrade – both situations required intervention at a higher level with help from Rogers social media team whom I engaged via Twitter to get resolution. They were very helpful but it shouldn’t have had to get to that point…and I know I’m not the only one as many friends encountered the same situation and had to spend time wading through the system.

I’m also left wondering what will happen to the data plans in Canada. AT&T has been changing around their offerings (lowering the included allotment for minimal decrease in price). Will the Canadian providers do the same now that we could start chewing through those 6gb plans now that our phones can record bandwidth chomping HD video with a one click button to uploads to YouTube?

I guess we’ll see in the ‘coming weeks’.

Update (June 15, 2010): Looks like something I was hoping for (2nd last paragraph) has happened…Today, Apple updated the Canadian Online iPhone Store (and presumably other countries) to indicate that they will be selling fully unlocked iPhones if you order them from Apple directly:

Of course, these unlocked phones will come at a premium but for those that are contract adverse, travel internationally frequently or just want freedom to move between carriers this is very welcome news. No longer will the cat and mouse game for unlockers matter to people that buy their iPhones this way.