This is part of an expanded deal between Apple and Best Buy (Future Shop’s parent company) and has been going on for awhile now in the US and in some Canadian Best Buy stores.
It’s interesting to note that this mini-store-within-the-store is right at the mall entrance of the newly renovated Future Shop within a fairly upscale mall in West Vancouver…a pretty high profile location for Apple’s products. There was even an ‘Apple Specialist’ on hand to help answer questions. It also appears that Future Shop’s renovations have also changed their customer service counter (for computer returns/repairs) into a wannabe Genius Bar (not pictured).
Update: They didn’t just get an Apple Store, they also got a full makeover! I was invited to their re-opening event and got to roam around taking photos. Seems they are trying to position the Future Shop brand as the higher end store over Best Buy (think The Bay and Zellers – same company, different product lines and target market). I actually thought it was the other way around. Derek has an excellent writeup of the event and store changes. Here’s some photos from the event: