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What we can learn from Spaghetti Sauce

Dan Saffer (who gave a great presentation at SXSW about Learning Interaction Design from Las Vegas) posted a few links to some great videos from the TED conference. I especially liked this video of Malcolm Gladwell speaking about things we can learn from spaghetti sauce or as Dan put it, “why you shouldn’t design for everyone”:

Sunday, April 29th, 2007 : Conferences, Design, Interaction Design, SXSW, Video : 2 Comments

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    2 Responses to “What we can learn from Spaghetti Sauce”

  1. DavidNo Gravatar Says:

    What a great video! I never realized how much things have changed in food since the 80’s. Back then, there was the Yuppie quest for ‘best’ . Now it’s the aisle of 20-30 different flavoured vinegars. I have to say that I prefer nowadays.
    Isn’t it ironic, though, that years ago, cars were far more different from each other. Now, if you’re spending roughly the same amount of money, you’d be hard pressed to tell a Kia from a Toyota from a Subaru from a Mazda. Or a BMW from a Mercedes from a Lexus from a Volvo. I know I’m exaggerating somewhat, but it’s interesting that one area of life has blossomed into so much variety and choice, while the other has shrunk into a sort of bland, proto-platonic-auto.


  2. david ascher - » Malcolm Gladwell on Spaghetti Sauce. Says:

    [...] John Biehler: I’d read this story in the New Yorker, but Malcolm Gladwell talks as well as he writes.  [...]


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